Mobilier de France: How can MONEXT support physical outlets and enrich the customer experience?

In our new podcast episode, find out how Mobilier de France has adapted its model to new consumer requirements. Julie Flanquart-Nivon, Communications & Marketing Officer at MONEXT, interviewed Michel Kergonnan, Brand Director of Mobilier de France.

Michel Kergonnan discussed the transformation challenges that apply to a long-standing brand such as Mobilier de France, which has 109 stores across the country. 

As shopping habits change and customers expect greater simplicity, personalisation and a seamless experience, the role of physical outlets must be redefined.

No inventory at the store: customers come for inspiration, advice and to imagine their new interiors. These changes to points of sale come with new requirements in terms of customer relations, service and also payment.

Against this backdrop, MONEXT supports Mobilier de France with its digital transformation:

Michel Kergonnan talks us through all these practical benefits observed in-store.

This episode takes us right to the heart of an omni-channel strategy in which digital pathways do not replace physical outlets, but do change the way they operate. In short, digitalisation only adds value if it is tailored to merchants’ and customers’ requirements and remains a tool for human relations.

This way to find out more 👇: