Background and challenges
Founded in 2005, Sarenza quickly made a name for itself in e-commerce by selling shoes on-line, a bold move at a time when consumers were wary of purchasing products without trying them on first. In 2019, Sarenza reached a key milestone by extending its range to include clothing, thereby becoming a key player on the e-commerce market. With more than 40,000 product references, unrivalled customer service and record delivery times thanks in particular to a network of more than 2,000 collection points in France, Sarenza successfully became a market leader.
In line with its growth, Sarenza was looking for an optimised on-line payment solution able to support a seamless customer experience and to reduce the churn rate, while offering quick and easy onboarding of new payment technologies.
MONEXT’s solution
MONEXT was selected to process all on-line payments for Sarenza in France. Thanks to Monext’s on-line payment solution, payments are processed quickly and securely, giving Sarenza a single contract and the best success rates (+2 points compared to other acquiring banks).
One of the key functionalities set up by MONEXT is Updat’r by Cartes Bancaires, which automatically updates recorded cards. This has directly contributed to reducing the churn rate. Through this solution, Sarenza has been able to retain its loyal customers, even when their bank details change, thereby facilitating recurring payments and payments in instalments.
Furthermore, MONEXT facilitated the integration of Apple Pay as soon as it was launched in the last quarter of 2023. With a success rate of more than 96%, Apple Pay quickly outperformed “conventional” card payments to become a very popular payment method among Sarenza customers. MONEXT’s solution also offers optimised payment methods for mobile pathways, a key feature given that 64% of Sarenza purchases are completed by mobile phone.
